Full job descriptionDigital Director - Wellness
Location - Lancashire
*Pension scheme.

*Private healthcare.

*Annual company performance-based bonus.

*25 days’ holiday plus bank holidays.

*Company events and team activities.

*Employee discount on company products.

*Free on-site gym.



Our client is a fast-growing, science-driven wellness and performance brand with an exceptionally engaged community at its heart.


The Role:
As Digital Director, you’ll own the digital strategy and performance of the business across three core pillars: Growth & Acquisition, Retention & CRM, and Ecommerce & Conversion.
You’ll lead the channel specialists responsible for each area, ensuring they have clear targets, effective processes and the resources required to perform.


Key Responsibilities:
*Own the overall digital strategy and roadmap across acquisition, retention and ecommerce, aligned with wider commercial and brand objectives.

*Translate the broader marketing and brand strategy into a clear digital growth plan.

*Lead and develop the Growth, Retention and Ecommerce leads, creating a high-performing digital team.

*Identify future capability requirements and support the recruitment and development of new team members, agencies and freelance partners.

*Establish clear objectives, KPIs and accountability across each area of digital.

*Set overall acquisition targets including CAC, payback period and new customer growth, working closely with the Growth Lead.

*Own the allocation of the overall digital budget across acquisition, retention and ecommerce investment.

*Regularly review acquisition performance and identify opportunities to scale, optimise or course-correct.

*Set top-line retention and LTV targets, including repeat purchase, churn and subscription growth.

*Work closely with the Retention Lead to develop the overall customer lifecycle strategy.

*Own the Shopify ecommerce roadmap, including UX, merchandising, landing pages, conversion rate optimisation and site performance.

*Set targets for conversion rate, AOV and ecommerce revenue alongside the Ecommerce Lead.

*Own the digital reporting framework across GA4, Shopify analytics, attribution and marketing measurement.

*Partner closely with Brand and Creative to ensure campaigns translate effectively across paid, owned and ecommerce channels.



About You:
*8+ years’ experience in ecommerce, DTC or digital growth, ideally within a consumer, challenger-brand or high-growth environment.

*Experience across at least two of customer acquisition, retention/CRM and ecommerce, with a strong working understanding of the third.

*Proven experience leading senior channel specialists, Leads or Heads of function.

*Demonstrable experience owning or contributing to a significant digital P&L and budget.

*Strong commercial understanding of CAC, LTV, contribution margin, payback and forecasting.

*Experience operating within a fast-growing, founder-led or entrepreneurial consumer business.

*Experience within health, wellness, beauty, nutrition, FMCG or another high-consideration consumer category would be advantageous.



Why Apply:
*Join a high-growth consumer wellness business at a genuinely exciting stage of expansion.

*Take full ownership of the digital strategy and P&L, with significant influence over the future direction of the business.

*Lead the integration of acquisition, retention, CRM and ecommerce into one connected growth engine.

*Work directly with the founder, CMO and senior leadership team.

*Build and develop a high-performing digital team as the business scales.

*Have genuine autonomy to shape strategy, structure, investment and technology.

BH37596