Full job descriptionJob Title: Area Sales Manager
Territory: Southwest
Location: Field-based
Head Office: Peterborough
Overview
Herz Valves UK Ltd is seeking an experienced and motivated Area Sales Manager to manage and grow their customer base across the Southwest. This is a field-based role focused on building long-term relationships, developing new business, and managing existing accounts, with a strong emphasis on commercial performance, spend management, and customer retention.
A technical background would be a distinct advantage, enabling effective consultation with customers and stakeholders across a varied client base.
Key Responsibilities
*Develop, manage, and grow a defined sales territory across the Southwest
*Cultivate strong, long-term relationships with existing customers to maximise spend and reduce attrition
*Identify and secure new business opportunities, selling to SMEs, merchants, architects, and related stakeholders
*Work closely with clients to understand technical requirements and provide value-led solutions
*Monitor customer spend, margins, and retention, taking proactive steps to address risks
*Deliver against agreed KPIs, sales targets, and growth objectives
*Maintain accurate records of activity, pipeline, and forecasts
*Attend quarterly sales meetings at the Peterborough head office
*Work collaboratively with internal teams to ensure excellent customer service and delivery
*Friday afternoon is generally used as a home office day for administration, planning, and follow-ups
Skills & Experience
*Proven experience in field sales or area sales management within a B2B environment
*Demonstrated ability to build and maintain strong client relationships
*Experience managing accounts, controlling spend, and reducing customer attrition
*A technical background or strong technical understanding is highly advantageous
*Confident selling to SMEs, merchants, architects, and similar customer groups
*Strong commercial awareness and ability to work to KPIs
*Self-motivated, organised, and comfortable working autonomously
*Full UK driving licence
Salary & Benefits
*Basic salary: £40,000 per annum
Commission: 15–20% of annual salary


Company car: Car Allowance £5000
Fuel Card (Radius)
Healthcare: Private healthcare provided (MediCash)
Option to add family members at additional cost
Holiday:
20 days annual leave
Plus 4 days reserved for Christmas shutdown
Additional holiday entitlement awarded based on length of service
Working Pattern
Field-based role with hybrid working
Friday afternoon typically used as a home office day
Quarterly travel to Peterborough for sales meetings