Full job description

Head of Performance MarketingUp to £65,000Hybrid - Nottingham / Remote35 Hours Per Week
I’m hiring a Head of Performance Marketing for a leading international charity, supporting fundraising, brand growth, and marketing strategy across multiple global markets.
This is a newly created leadership role with a clear remit: elevate marketing from a predominantly local operation into a globally aligned function that drives both brand awareness and income generation.
The organisationThis is a well-established international charity delivering humanitarian, education, and community-focused programmes across the world.
The organisation operates fundraising teams across multiple countries and is now investing in a more strategic and data-driven marketing function to support future growth.
The roleReporting to the Head of Fundraising Operations, you’ll lead a multidisciplinary marketing team and act as an internal agency supporting fundraising teams across several international markets.
You’ll be responsible for developing and delivering marketing strategies that increase:
*Brand awareness
*Supporter engagement
*Fundraising performance
*Income generation
While ensuring consistency across the organisation’s global brand.
What you’ll be doingMarketing Strategy & Leadership*Develop and implement the overall marketing strategy.
*Lead and develop a team of marketing specialists.
*Foster a culture of innovation, experimentation, and continuous improvement.
*Support regional fundraising teams with effective campaign delivery.
Campaigns & Acquisition*Plan and execute campaigns across:*PPC
*Paid Social
*Display
*SEO
*TV
*Print
*Other acquisition and awareness channels

*Develop integrated marketing campaigns focused on both brand and fundraising outcomes.
Data & Performance*Analyse campaign performance and marketing effectiveness.
*Use data and insight to optimise performance and investment decisions.
*Take a test-and-learn approach to campaign development and optimisation.
Stakeholder Management*Work closely with international teams and senior stakeholders.
*Manage external agencies and partners.
*Present recommendations and strategy to leadership audiences.
What they’re looking forEssential*Proven experience leading marketing teams.
*Strong experience across digital and offline marketing channels.
*Experience managing significant marketing budgets.
*Strong commercial and analytical mindset.
*Experience using data to drive marketing decisions.
*Excellent communication and stakeholder management skills.
*Strategic and hands-on leadership style.
Desirable*Charity or not-for-profit sector experience.
*Experience working across international markets.
*Understanding of faith-based fundraising environments.
Why join?*Newly created leadership position with significant influence.
*Opportunity to build and shape a global marketing function.
*Manage international campaigns and brand strategy.
*Lead a growing team.
*Work for an organisation making a meaningful impact worldwide.
*High level of autonomy and strategic ownership.
Package*Up to £65,000 salary
*Hybrid / remote working
*35-hour working week
*Permanent position
*Opportunity for international travel
Interview ProcessApplications are being reviewed on a rolling basis, with interviews taking place as suitable candidates are identified.
This role would suit someone currently working as a:
*Head of Marketing
*Senior Marketing Manager
*Marketing Director
*Growth Marketing Lead
*Digital Marketing Director
*Fundraising Marketing Manager
*Brand & Marketing Lead
who is looking for a role with genuine strategic ownership and international impact.