Full job description

Marketing Automation Consultant
Location: London / Hybrid
Duration: 6-week initial contract
Rate: Up to £500 a day
IR35: OUTSIDE
Working: Hybrid
Start: ASAP




We’re looking for an experienced Marketing Automation Consultant to help shape the strategy and technical blueprint for a major marketing automation transformation.


This is not an implementation role. You’ll sit at the intersection of customer journey strategy, CRM, data and marketing automation, turning commercial requirements into an implementation-ready roadmap.
What you’ll be doing*Lead stakeholder discovery and customer journey mapping
*Review and validate existing audience segmentation and personas
*Design buyer and influencer journeys across multiple customer segments
*Translate journeys into technical automation specifications
*Define data schemas, CRM objects, entry triggers, decision rules and nurture flows
*Develop lead, engagement and intent-scoring frameworks
*Identify gaps across data, content, channels and existing processes
*Define what can be delivered now versus future-state capabilities
*Create clear documentation for subsequent technical implementation
*Upskill internal stakeholders on marketing automation best practice


What we’re looking for*Deep marketing automation and CRM expertise
*Strong customer journey mapping and segmentation experience
*Ability to bridge marketing strategy and technical architecture
*Experience designing sophisticated B2B nurture and lifecycle programmes
*Strong understanding of platforms such as Salesforce Marketing Cloud, Eloqua and related CRM/data ecosystems
*Knowledge of data models, automation logic, personalisation and lead scoring
*Confident facilitating workshops with senior marketing, sales and technical stakeholders


If you can take a customer journey from whiteboard thinking through to a technically robust automation blueprint, we’d love to hear from you.


*Rates depend on experience and client requirements