Full job descriptionStrategic Marketing Manager - Major PursuitsThis is a high impact role for a strategic marketer with a proven ability to translate insight into compelling positioning that drives pursuit success. Reporting to the Head of Pursuit Marketing, Europe and India, the role will lead positioning campaigns for our most critical pursuits, working closely with capture, pursuit and marketing and communications communities to win what matters. This exciting, new role is designed for marketers that thrive in fast-paced environments – it will be key for the individual to be a self-starter and have experience in both pursuit and marketing environments.
Key Responsibilities:
*Collaborate with the Head of Pursuit Marketing and Capture Managers to design, plan and deliver pursuit marketing workshops, aligning stakeholders around client insight, value proposition, differentiation and pursuit strategy, and ensuring outputs translate into clear, actionable pursuit marketing strategy.
*Develop and deliver marketing campaigns (utilising SOSTAC) for pursuit positioning aligned to the overall win strategy.
*Lead the activation of integrated marketing tactics, working with the Marketing & Communications teams across brand, content, thought leadership, digital, social, creative, government relations and external communications.
*Identify and conduct market research on trends and competitors to inform both AECOM’s value proposition, narrative and evidence
*Make informed tactical decisions and prioritise marketing activity under pressure.
*Orchestrate complex stakeholder collaboration across pursuit teams, regions and functions.
*Define campaign KPIs, track performance and generate insight led recommendations to optimise impact and return on investment.
*Contribute to monthly and quarterly board level reporting on pursuit marketing performance.
*Use embedded AI tools and data driven approaches to improve efficiency, insight and campaign effectiveness.
*Manage allocated pursuit or campaign budgets and report performance to internal stakeholders.
*Proactively manage workload and communicate priorities, progress and risks to stakeholders.
Qualifications:
*Degree level education in Marketing, Business Studies or a related discipline.
*Accredited at the Chartered Institute of Marketing or equivalent (preferred not essential).
Experience:
*Proven marketing communications experience, ideally within a large professional services organisation.
*Marketing management experience in a professional services environment.
*Experience managing bids and marketing campaigns, ideally within pursuit or capture environments.
*Proven ability to develop positioning, value propositions and campaigns aligned to win strategies.
*Strong strategic thinker, able to articulate strategy clearly and compellingly.
*Demonstrable experience of working in a complex cross-matrixed organisation.
*Experience in developing and delivering integrated multi-channel tactics including conferences, client events, awards, social media, thought leadership and editorial activities.
*Demonstrated experience optimising marketing investment and evidencing return on investment.
*Confidence working with senior business leaders, with the ability to challenge constructively.
*Excellent stakeholder engagement and influencing skills, bringing teams together around a common goal.
*Collaborative, energetic and client centric, with strong alignment to brand and values.
*Excellent written and verbal communication skills.
*Strong digital capability, including multichannel content delivery and familiarity with AI enabled marketing tools.
*Working knowledge of CRM systems (e.g. Salesforce), digital marketing platforms and analytics.
*Sound understanding of GDPR, pursuit procurement and compliance requirements.
*Proficient in Microsoft PowerPoint, Excel and Word.
Additional InformationAt AECOM, we are committed to maintaining a secure and trustworthy recruitment process and take any fraudulent hiring activity seriously. To support this commitment, all newly hired employees are required to attend an in-person Day 1 onboarding at an AECOM office location as a condition of employment.