Full job descriptionRole: Head of Digital & Growth – Thatcham
Salary: £60k- £65k per annum DOE
WorkingHours: Monday to Friday
General overview:
An established, growing B2B business is looking for a commercially driven Head of Marketing to lead its digital growth strategy and increase brand visibility, customer acquisition and revenue.
This is a hands-on leadership role, ideal for someone who combines strategic thinking with strong digital execution.
Responsibilities:
You will take ownership of the overall marketing strategy, working closely with senior leadership, sales and operational teams to make marketing a measurable driver of business growth.
Digital Strategy & Growth
*Develop and deliver the overall marketing strategy, aligned with wider business objectives and commercial growth targets.
*Identify opportunities to increase brand awareness, market share and customer acquisition.
*Lead digital campaigns that generate measurable enquiries and new business opportunities.
*Work closely with senior leadership and sales teams to ensure marketing supports commercial priorities.
Website, SEO & Digital Performance
*Take ownership of website performance, ensuring it is optimised for user experience, search visibility and lead conversion.
*Develop and implement SEO strategies, including technical SEO, content optimisation, keyword research and competitor analysis.
*Manage PPC and paid media campaigns across relevant platforms, maximising return on investment.
*Continuously analyse website traffic, customer journeys and conversion rates to identify opportunities for improvement.
Lead Generation & Customer Acquisition
*Develop targeted demand-generation campaigns to attract and convert potential customers.
*Identify new digital channels and opportunities to generate qualified leads.
*Create engaging landing pages, campaigns and content that support the sales pipeline.
*Measure campaign effectiveness, tracking performance from initial engagement through to conversion and revenue.
CRM, Email & Automation
*Develop and manage CRM and email marketing strategies to improve customer engagement and retention.
*Introduce targeted customer segmentation, automated journeys and lead-nurturing campaigns.
*Identify opportunities to increase repeat business, cross-selling and customer lifetime value.
*Explore AI and marketing automation tools to improve efficiency and campaign performance.
Brand, Content & Communications
*Strengthen brand positioning and market presence across digital and traditional channels.
*Develop engaging content, including case studies, industry insights, customer stories and thought leadership.
*Manage social media activity and communications to build credibility and brand authority.
*Work with internal teams to turn their industry knowledge and expertise into valuable marketing content.
Leadership & Performance
*Manage marketing budgets, external agencies and supplier relationships.
*Establish clear marketing KPIs, reporting and performance measurement.
*Use data and analytics to continually review, optimise and improve marketing activity.
*Champion new technologies, AI and innovative approaches to keep the business ahead of the curve.
The ideal candidate:
*We’re looking for an experienced B2B marketer with a strong digital and commercial mindset.
*You’ll ideally have:
*Experience in a senior marketing or digital leadership role.
*Strong knowledge of SEO, PPC and digital acquisition.
*Experience managing websites and improving conversion.
*CRM, email marketing and automation expertise.
*A track record of generating measurable leads and revenue.
*Strong analytical skills and commercial awareness.
*The ability to develop strategy while remaining hands-on.
*Experience within industrial, engineering, manufacturing, logistics or another operational B2B environment would be advantageous.