Media Associate
other jobs ABL Recruitment
Added before 5 Days
- England,London,City of London
- Full Time, Permanent
- £55,000 - £65,000 per annum
Job Description:
Full job descriptionTitle: Integrated Media Manager
Salary: 55K-65K + benefits (company bonus, ECOS scheme, life
insurance, free lunches!)
Start Date: ASAP
Location: London, 5 days on site
The Media Associate will be responsible for developing and
executing integrated media strategies that maximise the
effectiveness of the Company’s marketing investment and support
brand, product and commercial objectives. The role will manage
media planning, budget allocation, media buying and agency
relationships across traditional and digital channels, ensuring
that investment decisions are driven by consumer insight, market
intelligence and measurable performance. Working closely with
Marketing, Product, Sales and external media partners, the Media
Associate will play a key role in supporting product launches,
brand campaigns and sales objectives while continuously improving
media effectiveness and return on investment.
The successful candidate will be a commercially focused media
professional who combines strong strategic thinking with detailed
understanding of media execution and performance. They will be
comfortable taking ownership of significant media investment,
challenging agency recommendations and making evidence-based
decisions on how marketing budgets should be deployed. The role
requires an individual who can operate independently, influence
stakeholders and maintain a strong focus on both brand impact and
measurable commercial outcomes.
Responsibilities
Media Strategy & Planning
• Develop annual and campaign-level integrated media strategies
aligned with brand objectives, product launches and commercial
priorities.
• Plan appropriate media mixes across TV, OOH, digital, social,
search, programmatic and emerging platforms.
• Translate marketing and commercial objectives into clear media
strategies and activation plans.
• Ensure media activity is appropriately targeted across
audiences, markets and customer segments.
• Identify opportunities to strengthen reach, consideration,
engagement and conversion.
Media Budget Management
• Manage and optimise media budget allocation across channels,
campaigns and audiences.
• Develop recommendations on investment levels based on consumer
insights, campaign objectives and performance data.
• Monitor expenditure against approved budgets and ensure
effective use of marketing investment.
• Continuously optimise media investment to improve efficiency
and ROI.
• Provide clear recommendations where media investment should be
increased, reduced or reallocated.
Media Buying & Agency Management
• Manage day-to-day relationships with media agencies, media
owners and other external partners.
• Lead the review and challenge of agency proposals, media plans
and buying recommendations.
• Negotiate media packages and commercial arrangements where
appropriate.
• Ensure media buying is competitive, transparent and aligned
with agreed strategy.
• Monitor agency performance and ensure delivery against agreed
objectives, service levels and timelines.
Campaign Performance & Optimisation
• Establish appropriate measurement frameworks and KPIs for media
campaigns.
• Monitor campaign performance across reach, engagement,
consideration, conversion and other relevant metrics.
• Analyse media performance and identify opportunities for
optimisation.
• Translate campaign data into clear and actionable
recommendations.
• Conduct post-campaign reviews and ensure learnings are
incorporated into future activity.
Market & Media Intelligence
• Maintain a strong understanding of the UK and European media
landscape.
• Monitor consumer behaviour, competitor media activity and
emerging advertising technologies.
• Identify new channels, platforms and media opportunities
relevant to the automotive sector.
• Provide media insights and recommendations to internal
stakeholders.
Qualifications
• Minimum 5 years’ relevant experience in media planning, media
buying, integrated marketing communications or a related
discipline.
•Automotive industry experience is highly desirable.
• Strong understanding of the UK and wider European media
landscape.
• Experience across traditional and digital media, including TV,
OOH, social, search and programmatic.
• Demonstrable experience managing significant media budgets.
• Strong experience managing and challenging media agencies.
• Strong analytical capability with the ability to translate
complex performance data into commercial decisions.
• Good understanding of media measurement, attribution and
campaign effectiveness.
• Strong commercial judgement and negotiation skills.
• Excellent stakeholder management and communication skills.
• Ability to work effectively across multiple campaigns and
priorities.
Salary: 55K-65K + benefits (company bonus, ECOS scheme, life
insurance, free lunches!)
Start Date: ASAP
Location: London, 5 days on site
The Media Associate will be responsible for developing and
executing integrated media strategies that maximise the
effectiveness of the Company’s marketing investment and support
brand, product and commercial objectives. The role will manage
media planning, budget allocation, media buying and agency
relationships across traditional and digital channels, ensuring
that investment decisions are driven by consumer insight, market
intelligence and measurable performance. Working closely with
Marketing, Product, Sales and external media partners, the Media
Associate will play a key role in supporting product launches,
brand campaigns and sales objectives while continuously improving
media effectiveness and return on investment.
The successful candidate will be a commercially focused media
professional who combines strong strategic thinking with detailed
understanding of media execution and performance. They will be
comfortable taking ownership of significant media investment,
challenging agency recommendations and making evidence-based
decisions on how marketing budgets should be deployed. The role
requires an individual who can operate independently, influence
stakeholders and maintain a strong focus on both brand impact and
measurable commercial outcomes.
Responsibilities
Media Strategy & Planning
• Develop annual and campaign-level integrated media strategies
aligned with brand objectives, product launches and commercial
priorities.
• Plan appropriate media mixes across TV, OOH, digital, social,
search, programmatic and emerging platforms.
• Translate marketing and commercial objectives into clear media
strategies and activation plans.
• Ensure media activity is appropriately targeted across
audiences, markets and customer segments.
• Identify opportunities to strengthen reach, consideration,
engagement and conversion.
Media Budget Management
• Manage and optimise media budget allocation across channels,
campaigns and audiences.
• Develop recommendations on investment levels based on consumer
insights, campaign objectives and performance data.
• Monitor expenditure against approved budgets and ensure
effective use of marketing investment.
• Continuously optimise media investment to improve efficiency
and ROI.
• Provide clear recommendations where media investment should be
increased, reduced or reallocated.
Media Buying & Agency Management
• Manage day-to-day relationships with media agencies, media
owners and other external partners.
• Lead the review and challenge of agency proposals, media plans
and buying recommendations.
• Negotiate media packages and commercial arrangements where
appropriate.
• Ensure media buying is competitive, transparent and aligned
with agreed strategy.
• Monitor agency performance and ensure delivery against agreed
objectives, service levels and timelines.
Campaign Performance & Optimisation
• Establish appropriate measurement frameworks and KPIs for media
campaigns.
• Monitor campaign performance across reach, engagement,
consideration, conversion and other relevant metrics.
• Analyse media performance and identify opportunities for
optimisation.
• Translate campaign data into clear and actionable
recommendations.
• Conduct post-campaign reviews and ensure learnings are
incorporated into future activity.
Market & Media Intelligence
• Maintain a strong understanding of the UK and European media
landscape.
• Monitor consumer behaviour, competitor media activity and
emerging advertising technologies.
• Identify new channels, platforms and media opportunities
relevant to the automotive sector.
• Provide media insights and recommendations to internal
stakeholders.
Qualifications
• Minimum 5 years’ relevant experience in media planning, media
buying, integrated marketing communications or a related
discipline.
•Automotive industry experience is highly desirable.
• Strong understanding of the UK and wider European media
landscape.
• Experience across traditional and digital media, including TV,
OOH, social, search and programmatic.
• Demonstrable experience managing significant media budgets.
• Strong experience managing and challenging media agencies.
• Strong analytical capability with the ability to translate
complex performance data into commercial decisions.
• Good understanding of media measurement, attribution and
campaign effectiveness.
• Strong commercial judgement and negotiation skills.
• Excellent stakeholder management and communication skills.
• Ability to work effectively across multiple campaigns and
priorities.
Job number 4313665
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