Full job description

Senior Market Researcher (3-Month Contract)
London | Outside IR35This is an opportunity to lead a high-profile research programme that will shape the future direction of a well-established consumer brand. You will play a key role in delivering insight that influences a major brand repositioning, helping stakeholders better understand customer needs, loyalty drivers, and growth opportunities through robust quantitative research.The CompanyThey are a consumer-focused organisation with a large and engaged customer base across the UK. As part of a significant brand evolution programme, they are investing in customer insight to better understand how they are perceived today and what is required to strengthen long-term customer loyalty. Research sits at the centre of key strategic decisions, making this a highly visible and impactful contract.The Role and Deliverables*Lead end-to-end quantitative research projects, from questionnaire design through to analysis and recommendations.
*Deliver customer segmentation studies to identify distinct audience needs, behaviours, and opportunities.
*Analyse brand perception, brand health, and customer sentiment data to support strategic decision-making.
*Own and optimise NPS and customer feedback programmes, identifying drivers of satisfaction and loyalty.
*Translate complex datasets into clear, actionable insights for business and brand stakeholders.
*Present findings and strategic recommendations to senior stakeholders across research, marketing, and brand functions.
Your Skills & Experience*Strong quantitative market research experience gained in either agency or client-side environments.
*Advanced proficiency in R for statistical analysis, segmentation, and data modelling.
*Demonstrable experience delivering customer segmentation projects and audience profiling initiatives.
*Expertise in brand tracking, brand health, brand perception, or customer insight research.
*Experience managing and interpreting NPS programmes and customer feedback data.
*Strong stakeholder management skills with the ability to communicate complex findings through clear storytelling.
*Ability to convert insight into practical business recommendations that influence decision-making.
*Experience within loyalty, membership, marketplace, or consumer-facing businesses would be highly advantageous.
*Exposure to tools such as Displayr, Qualtrics, or Q is desirable.
*Knowledge of AI-enabled research workflows and analytics would be beneficial.
How to ApplyIf you are a commercially minded Senior Market Researcher with deep quantitative expertise and advanced R skills, apply now to discuss this exciting 3-month contract opportunity.