Full job descriptionDigital Advertising Manager
*Develop and execute integrated digital advertising strategies aligned with business and client goals.
*Identify opportunities to increase online visibility, customer acquisition, and return on investment (ROI).
*Recommend channel mix, audience targeting, and media allocation strategies.
*Stay informed on digital advertising trends, technologies, and best practices.
Digital Advertising Manager
*Plan, launch, manage, and optimise campaigns across:
*Google Ads
*Microsoft Advertising
*Meta Ads (Facebook & Instagram)
*LinkedIn Ads
*TikTok Ads
*YouTube Ads
*Programmatic Display Platforms
*Manage search, display, remarketing, shopping, video, native, and social advertising campaigns.
*Monitor campaign performance and implement optimisation strategies.
Digital Advertising Manager
*Manage monthly and annual advertising budgets.
*Forecast spend and campaign performance.
*Ensure efficient allocation of media budgets to maximise returns.
*Monitor budget pacing and profitability.
Digital Advertising Manager
*Analyse advertising performance data and identify areas for improvement.
*Optimise key metrics including:
*Return on Ad Spend (ROAS)
*Cost Per Acquisition (CPA)
*Conversion Rate (CVR)
*Click-Through Rate (CTR)
*Cost Per Click (CPC)
*Customer Acquisition Cost (CAC)
*Conduct A/B testing on audiences, creatives, ad copy, landing pages, and bidding strategies.
Digital Advertising Manager
*Track campaign performance using analytics tools and reporting platforms.
*Produce regular performance reports and strategic recommendations.
*Develop dashboards and performance insights for stakeholders and clients.
*Monitor attribution models and conversion tracking accuracy.
Digital Advertising Manager
*Conduct customer, competitor, and market analysis.
*Identify audience segments and targeting opportunities.
*Develop buyer personas and customer journey strategies.
*Evaluate emerging advertising channels and technologies.
Digital Advertising Manager
*Build strong relationships with clients and internal stakeholders.
*Present campaign performance and recommendations.
*Manage expectations and ensure campaigns meet agreed objectives.
*Support business development and client retention initiatives.
Digital Advertising Manager
*Mentor and support Digital Advertising Executives and Paid Media Specialists.
*Share knowledge and best practices across the marketing team.
*Assist with recruitment, onboarding, and professional development activities.
*Coordinate activities with creative, SEO, content, and web development teams.
Digital Advertising Manager
*Ensure advertising activity complies with:
*GDPR and UK Data Protection requirements
*Advertising Standards Authority (ASA) regulations
*Google, Meta, LinkedIn, and platform advertising policies
*Maintain high standards of data accuracy and campaign governance.
*4+ years’ experience in digital advertising, paid media, or performance marketing.
*Proven experience managing multi-channel digital advertising campaigns.
*Strong understanding of:
*Google Ads
*Google Analytics 4 (GA4)
*Google Tag Manager
*Microsoft Advertising
*Meta Ads Manager
*LinkedIn Campaign Manager
*Experience managing advertising budgets and performance targets.
*Strong analytical and problem-solving skills.
*Excellent communication, presentation, and stakeholder management abilities.
*Advanced Microsoft Excel and reporting skills.
Digital Advertising Manager
*Agency experience managing multiple client accounts.
*Experience with e-commerce advertising and lead-generation campaigns.
*Knowledge of:
Programmatic Advertising
Display & Video 360 (DV360)
SEO
Conversion Rate Optimisation (CRO)
Marketing Automation Platforms
*Experience using Looker Studio, SEMrush, Ahrefs, HubSpot, or Salesforce.
*Relevant professional experience in digital advertising and campaign management.
Digital Advertising Manager
*Google Ads Certifications
*Google Analytics Certification
*Microsoft Advertising Certification
*Meta Blueprint Certification
*CIM Level 4 or Level 6 Qualification
*Degree in Marketing, Advertising, Business, Data Analytics, or a related field




Digital Advertising Manager


*Return on Ad Spend (ROAS)
*Cost Per Acquisition (CPA)
*Revenue generated from advertising campaigns
*Lead volume and lead quality
*Conversion Rate (CVR)
*Click-Through Rate (CTR)
*Customer Acquisition Cost (CAC)
*Budget utilisation and efficiency
*Client retention and satisfaction
*Achievement of campaign objectives
Digital Advertising Manager
*Immediate in-person interviews
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