Full job descriptionWe’re looking for an enthusiastic and highly organised Product \Marketing Manager to join the marketing team at a leading London based trade publisher. This is a fantastic opportunity to take ownership of your own portfolio of titles and work across a fabulous list of products and iconic brands. If you’re passionate about publishing, thrive in a fast-paced environment and love working on projects that captivate audiences, we’d love to hear from you. This role offers hybrid working, with three days in the London office and two days working from home.


The Role
You’ll coordinate and schedule marketing activity across the full product lifecycle, from market research and product testing through to launch and subsequent launches in additional territories. You’ll also organise and manage consumer focus groups to explore research and new concepts.
Responsibilities will include:
• Developing creative, compelling and engaging printed marketing material for product tests and launches.
• Plan and optimise customer acquisition campaigns through effective digital marketing campaigns, including SEM, social ads, display and email.
• Monitoring campaign performance and spend to achieve acquisition targets and improve retention.
• Supporting the Senior Product manager with the development of TV advertising.
• Briefing web design agencies and overseeing subscription websites creation with a focus on user experience.
• Creating and managing P&L spreadsheets for your titles.
• Working closely with other relevant departments, including logistics, editorial and production as well as other commercial partners.


About You
You’ll have at least two years’ marketing experience, preferably in a B2C environment, and ideally in the publishing industry, although candidates with strong operational planning skills will also be considered. You will have a strong understanding of digital and direct marketing and experience of subscription or membership products would be useful but not essential. The ability to develop compelling marketing copy; visuals and multimedia content is essential, as is a pro-active, problem-solving approach, with the ability to manage multiple projects in a fast-paced environment.


This role offers the opportunity to join a collaborative, supportive team in a unique and creative industry, with great opportunities for professional development and progression. The role offers an attractive salary, good company benefits and hybrid working.


If you’re ready for a rewarding, varied and exciting next step in product marketing please send your CV and a short cover note.