Full job descriptionSales Trainer | Wireless CCTV | Rochdale HQ
£45,000 - £50,000 depending on experience, plus £5,000 company performance bonus
Want to turn great sales talent into unstoppable performance? Ready to coach in real time, not just in a classroom? Eager to join a business that’s scaling fast and backing development every day?
We are currently looking for a Sales Trainer to join our busy team at Wireless CCTV in Rochdale, England. This newly created role is a genuine opportunity to make a real impact—working alongside our sales teams to strengthen skills, confidence, and the behaviours that drive better outcomes.
Hours of Work: full time
Sales Trainer Duties:
*Design, coordinate and deliver an engaging, structured sales onboarding programme for new Business Development Executives and Account Managers.
*Help new starters understand our business, customers, products, services, sales process and expected sales behaviours.
*Deliver practical development across prospecting, questioning, customer needs analysis, objection handling, solution positioning, negotiation and closing.
*Create engaging workshops, learning materials, exercises, role plays, coaching sessions and assessments that translate learning into practical sales behaviours.
*Develop and support a structured pathway from Business Development Executive to Regional Account Manager, helping colleagues understand what they need to demonstrate to progress.
*Partner with Sales Managers to identify individual and team development needs and agree targeted development plans.
*Equip managers to reinforce learning through effective coaching and ongoing development conversations.
*Use observation, feedback, CRM insights and performance information to identify capability gaps and determine where training can add the most value.
*Evaluate training effectiveness and continually improve our programmes.
*Share sales best practice across teams and regions and help create a culture of continuous learning and feedback.
Sales Trainer Requirements:
*Strong knowledge of the end-to-end B2B sales cycle, from prospecting and discovery through to negotiation and closing.
*Experience coaching, mentoring or developing salespeople, with the confidence to challenge, encourage and motivate.
*A practical coaching style that turns theory into behaviours sales teams can use with customers.
*Ability to design and facilitate engaging workshops and learning sessions for groups and individuals.
*Credibility with sales professionals, Sales Managers and senior stakeholders, plus the ability to give clear, constructive feedback.
Sales Trainer Benefits:
*£45,000 - £50,000 depending on experience
*£5,000 company performance bonus
*25 days annual leave plus bank holidays (increases with length of service)
*Access to private health care and dental schemes, alongside an Employee Assistance Programme
*Workplace salary sacrifice pension, with contributions increasing with length of service
Meet the Organisation: Wireless CCTV (WCCTV) was founded in 2001 and is a market leader in rapidly deployable mobile surveillance systems. We maintain our position through Quality, Innovation and a Customer First mindset—so our people can do their best work. In 2026, Arcus invested substantially in WCCTV to accelerate scaling across the UK and expand opportunities in the US. We’ve also recently been named overall winner on the top 100 Profit Track "Ones to Watch" list in the UK. If you care about building capability that delivers real customer outcomes and commercial growth, you’ll fit right in.
If you think you are suitable for this Sales Trainer role, please apply now! Don’t wait for the "perfect" moment—this is your chance to help shape sales capability across the business, make development a daily habit, and coach teams to perform at their best.