Full job descriptionGeneral Manager | Fashion Retail | Central London
Up to £70,000 + Commission + Bonus

We are seeking an ambitious and commercially driven General Manager to take the lead at a prestigious, high-profile fashion destination in Central London.

This is an exciting opportunity for an established retail leader with the ability to combine strong commercial judgement, exceptional people management and a passion for delivering an outstanding brand experience. You will have the autonomy to shape the store’s performance, build a successful team and create an environment where both customers and employees thrive.

The Role
As General Manager, you will take overall responsibility for the day-to-day leadership and commercial success of the store. From driving sales and improving profitability to building a strong team and maintaining exceptional brand presentation, you will play a key role in delivering the wider business strategy.

You’ll bring together an understanding of the local customer, market conditions and trading opportunities to ensure the store remains competitive and consistently performs at its best.

Key Responsibilities
*Lead the overall store operation, setting clear expectations and driving a culture of accountability, collaboration and high performance.

*Take ownership of sales, profitability and key business metrics, translating performance insights into effective commercial plans.

*Identify opportunities to improve conversion, maximise stock productivity and strengthen overall trading performance.

*Build a strong understanding of the local market, customer profile and competitor landscape to inform business decisions.

*Attract, recruit and retain talented individuals, ensuring effective onboarding, ongoing development and internal progression.

*Create an inclusive and engaging working environment where individuals are empowered to contribute and succeed.

*Champion exceptional customer service, ensuring every interaction reflects the quality and values of the brand.

*Oversee store operations, including workforce planning, payroll, stock management, compliance and loss prevention.

*Ensure the store consistently delivers outstanding presentation, visual merchandising and operational standards.



About You
*An accomplished General Manager or senior retail leader with experience in a high-volume fashion environment.

*A strong commercial operator with the ability to turn business insights into measurable results.

*Experienced in leading large teams and managing significant store turnover.

*Confident in building talent, developing leadership capability and creating a positive team culture.

*Customer-focused, with a clear understanding of how service, product and presentation influence commercial success.

*Adaptable, decisive and comfortable taking ownership in a fast-paced retail environment.

*Passionate about fashion, brand experience and delivering consistently high standards.



What’s In It For You?
*Basic salary up to £70,000

*Generous commission structure

*Performance-related bonus

*Leadership of a flagship Central London location

*Career progression within an ambitious and growing retail business

*Staff benefits and employee discounts



If you’re a commercially minded retail leader ready to take ownership of a flagship operation, inspire a high-performing team and make a real impact on business performance, we’d love to hear from you.

Apply today with your most up-to-date CV.
BH37925