Full job descriptionThe Campaign Coordinator is responsible for supporting the end-to-end delivery, automation, and optimisation of multi-channel marketing campaigns for our clients. This role blends technical execution with strategic oversight, ensuring all outbound communications across Email, SMS, Direct Mail, social media, and Call Centre. They are effective, compliant, and aligned with client objectives. The Campaign Coordinator will support as a subject matter expert, providing training, technical support, and partnership management to drive efficiency and revenue growth.
Key Responsibilities
Campaign Strategy & Execution:
*Responsible for supporting the creation of automated outbound communication programs and campaign journeys across all channels (Email, SMS, Direct Mail, social media, Push, Call Centre, FTP), either scheduled or triggered
*Responsible for A/B testing of email creative, subject lines, audiences, and control groups, and managing the subsequent rollout
*Responsible for campaign optimisation, including next best action, contact frequency, time of sends, subject line optimisation, personalisation, segmentation, and offer type
*Supporting clients with creative review, HTML editing, dynamic content, and converting PDF to code
*Responsible for the creation of audiences
Technical & Support:
*Responsible for 1st line support for all campaign activity and troubleshooting
*Responsible for internal and client training on the various campaign management tools (e.g., FastStats, Peoplestage, and Maxemail)
*Responsible for testing and any changes that relate to the campaign process
Client & Partner Management:
*Responsible for 1st line support for all campaign activity and troubleshooting
*Responsible for supporting the day-to-day management of our ESP partners referring, procuring, onboarding, and evaluating suppliers/partners
*Support the relationship management with any digital agencies/partners
*Supporting solutions and account management teams with any projects that relate the campaign management services
*Responsible for supporting the account management team and increasing retained revenue
Reporting & Internal Activities:
*Participation in Team Meetings
*Active involvement in Knowledge Transfer & Training activities
*General Admin tasks
Requirements
Educational Background:
• Bachelor’s degree in marketing, Business, or a related field, or equivalent professional experience
Technical Skills:
*Proven hands-on expertise in Marketing Automation Platforms (MAPs) and Campaign management tools (e.g., FastStats, Peoplestage,Maxemail, or similar ESPs/platforms)
*Strong understanding of HTML and dynamic content, with experience building HTML emails for email marketing campaigns
*Proficiency in database querying or segmentation tools for audience creation
*Experience with testing methodologies, including A/B testing
*Experience with Microsoft Dynamics would be desirable
Analytical Skills:
*Strong analytical capability to produce insightful campaign performance reviews (PCA) and drive continuous optimisation
*A data-driven mindset with the ability to interpret segmentation and contact strategy results
Soft Skills:
*Excellent communication, presentation, and client-facing skills,particularly for training and demonstration purposes
*Proactive problem-solver, focused on providing 1st line support andtroubleshooting campaign issues
*Highly organised with the ability to support multiple projects and partner relationships simultaneously
Experience:
*Proven experience in an end-to-end Campaign Coordinator role, ideally within a B2B or agency environment
*Proven experience directing and liaising with clients, building strong working relationships and managing expectations to deliver campaigns on time and to brief.